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Creative Kick: Quick Guide to Highly Converting Ad Creatives

Harry here, and today I want to talk about one of the most important things for small businesses - creating high-converting ad creatives. As a creative and marketing professional, it's my job to help businesses create ads that not only look great but also convert viewers into customers. So, let's dive into some tips and strategies which I've developed over a decade serving SMEs.

Know Your Target Audience

The first and most important step in creating high-converting ad creatives is to know your target audience. This means understanding their pain points, desires, and motivations. Without this knowledge, it's impossible to create an ad that speaks to them and compels them to take action.

To get to know your target audience, start by conducting market research. Use tools like surveys, social media analytics, and customer feedback to gather insights about their needs and wants. Once you have this information, you can create ad creatives that resonate with them.

Use Attention-Grabbing Visuals

When it comes to ad creatives, visuals are everything. In fact, studies have shown that visuals are processed 60,000 times faster than text. So, it's important to use attention-grabbing visuals that immediately capture the viewer's attention and communicate your message.

To create attention-grabbing visuals, use bold colours, unique fonts, and high-quality images or videos. Make sure your visuals are relevant to your message and your brand, and use them to create a consistent look and feel across all your ad creatives.

Keep Your Message Clear and Concise

In today's fast-paced world, people don't have time to read the long-winded ad copy. So, it's important to keep your message clear and concise. Your ad copy should be easy to understand and communicate the value of your product or service in just a few seconds.

To create clear and concise ad copy, focus on the benefits of your product or service rather than its features. Use language that speaks directly to your target audience, and avoid using technical jargon or buzzwords that may confuse them.

Use Social Proof

Social proof is a powerful tool in marketing, as it provides evidence that other people have used and benefited from your product or service. When people see that others have had a positive experience with your brand, they are more likely to trust and purchase from you.

Use social proof in your ad creatives, including customer reviews, testimonials, and case studies. You could also use social media influencers or brand ambassadors to promote your product or service, as their endorsement can carry a lot of weight with your target audience.

Create Urgency

Creating a sense of urgency is a great way to encourage people to take action on your ad. When people feel like they need to act fast, they are more likely to make a purchase or take advantage of your offer.

To create urgency, use phrases like "limited time offer" or "act now" in your ad copy. You could also use countdown timers or limited stock alerts to create a sense of scarcity and urgency.

Use A/B Testing

A/B testing is a crucial part of creating high-converting ad creatives. By testing different versions of your ad, you can determine what works and what doesn't, and make adjustments accordingly.

To conduct A/B testing, create two versions of your ad with different visuals, ad copy, or calls to action. Then, run them simultaneously and track the results. Once you have enough data, analyze it to determine which version of your ad is performing better and make changes accordingly.

Use Retargeting

Retargeting is a great way to reach people who have already interacted with your brand, such as people who have visited your website or engaged with your social media content. By retargeting these people with ad creatives that are specifically tailored to their interests and behaviour, you can increase the likelihood of them converting into customers.

To use retargeting in your ad strategy, set up tracking pixels on your website and social media channels. This will allow you to track user behaviour and target them with relevant ad creatives. You could also use dynamic retargeting to show users specific products or services they have previously viewed or added to their cart.


In a nutshell, creating high-converting ad creatives requires a deep understanding of your target audience, attention-grabbing visuals, clear and concise messaging, social proof, urgency, A/B testing, and retargeting.

By implementing these strategies and constantly refining your approach, you can create ad creatives that not only look great but also drive real results for your business.

unthink marketing, harry


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